Corporate Social Responsibility
“Our responsibility as privileged human beings is to pay back for the opportunities we’ve received”
Being socially responsible creates goodwill and a positive image for your brand. Trust and a good reputation are some of your company’s most valuable assets. In fact, without these, you wouldn’t even have a business. You can nurture these important assets by being socially responsible.
It is however, crucial that you devise the right socially responsible program for your business. When used properly, it will open up a myriad of new relationships and opportunities. Not only will your success grow, but so will your company’s culture. It will become a culture which you, your staff and the wider community genuinely believe in.
• Corporate Social Responsibility attracts and retains staff:
Our lives become meaningful when we realize our work has made a positive difference in some way. It makes all our striving worth it. In fact, a 2003 Stanford University study found MBA graduates would sacrifice an average $US13700 cut in their salary to work for a socially responsible company.
By attracting, retaining and engaging staff, ‘doing good’ for others reduces your recruitment costs and improves work productivity. It’s just plain good all round.
• Customers are attracted to socially responsible companies:
Branding your business as ‘socially responsible’ differentiates you from your competitors. Developing innovative products that are environmentally or socially responsible ads value and gives people a good reason to be associated with you.
• Corporat Social Responsibility attracts investors:
Investors and financiers are attracted to companies who are socially responsible. These decision-makers know this reflects good management and a positive reputation. We cannot underestimate this influence; it can be just as important as your company’s financial performance. In fact, it may be the deciding factor in choosing to support your company.
• Corporate Social Responsibility encourages professional (and personal) growth
Any staff can develop their leadership and project management skills through a well-designed corporate social responsibility program. This may be as simple as team building exercises, encouraging your employees to form relationships with people they would not normally meet (like disadvantaged groups).
• Corporate Social Responsibility helps to cut your business costs
Environmental initiatives such as recycling and conserving energy increase in-house efficiency and cut costs. Introducing a corporate social responsibility program gives you a good reason to examine and improve on your spending.
• Join Hands with Synergy:
We at Synergy strive for delivering to the Society as well while carrying day to day business. We have tie up with following NGO’s and institutes to encourage groups to recruit disadvantaged group of individuals so that they can also carry a respectable life like us.